2 Dimensional Segmentation Matrix

Slide Content

The slide titled "2 Dimensional Segmentation Matrix" deals with the concept of clustering attributes into quadrants. Segment A represents a grouping with high values for both Attribute 1 and Attribute 2, suggesting a desirable or premium segment. Segment B might represent a lower value for Attribute 1 but still high on Attribute 2, which could indicate a potentially growing or targeted segment. Segment C may depict high Attribute 1 but low Attribute 2 values, perhaps a segment that is strong in one aspect but weaker in another. Lastly, Segment D represents low values on both attributes, usually considered the least desirable segment.

Graphical Look

• The slide is divided into two main areas: a large section with four colored quadrants on the left and a rectangular box for comments on the right.
• Each quadrant is labeled with "Segment A," "Segment B," "Segment C," and "Segment D," respectively, using white capital letters.
• The quadrants are colored distinctly in shades of blue, orange, red, and teal.
• There are stick figure icons in each quadrant, accompanied by three smaller icons—a square, a circle, and a triangle.
• These icons are repeated in each segment, with only the color variations and placement indicating the differentiation between the segments.
• A vertical gray bar on the left side of the quadrant section has the label "Attribute 1" oriented vertically.
• The bottom of the quadrant section has a similar gray bar with "Attribute 2" displayed horizontally.
• The comments section has an icon of a comment bubble on the top right and contains placeholder text indicating where to write descriptions or notes. The overall look of the slide is clean and corporate, with a clear, color-coded segmentation matrix. The use of icons helps to symbolize the groups or characteristics within each segment.

Use Cases

• To present market segmentation in a business strategy meeting by defining customer groups based on two characteristics.
• Use in marketing presentations to delineate customer preferences or behaviors.
• To analyze product or service performance across different market quadrants during a sales review.
• In workshops or training sessions to illustrate the concept of multi-criteria classification to team members or stakeholders.