Slide content:

The online shopping customer journey presented in this slide shows us how the client gets acquainted with a product and service, up to the advocacy statement. In the awareness stage, the customer relies on organic research, referrals, influencers, and offline ads. During consideration, the customer relies on paid posts and paid search. The conversion or purchase occurs through mobile, customer support, the online shop, blog, and/or chat. Customer retention can be achieved through the website and newsletter. As a final step, the customer spreads advocacy through review pages, forums, and social media posts.

Slide infographic description:

White Background, Ribbon Banner Vector, Touchpoints, Column Layout, Eye Retina Icon, Handshake Icon, Partnership Icon, Support Icon, Color Coding, Editable Graphics