Hofstede's Onion Model

Slide Content

The slide presents Hofstede's Onion Model, which is a cultural analysis framework. The model comprises four layers—values, rituals, heroes, and symbols—all of which help define a culture's unique qualities. "Values" are at the core, representing fundamental beliefs that mostly stay the same even if they become outdated. "Rituals" embody customs and practices that evolve gradually. "Heroes" are influential figures, possibly fictional, that shape cultural narratives. "Symbols" are represented by brands or icons that frequently change with fashion trends.

Graphical Look

• A large, multi-layered onion graphic dominates the right half of the slide with concentric circles in different shades of blue and a core in orange.
• Four labeled lines extend from the onion graphic to the left-hand side, each connecting to a text box with a short description.
• Each text description on the left corresponds to a layer of the onion diagram and is paired with an icon: a house for Values, a handshake for Rituals, a silhouette for Heroes, and a diamond for Symbols.
• A house icon is highlighted at the center of the onion diagram, correlating with the Values text box on the left.
• A green banner with white text titled "Practices" wraps around the outer right side of the onion graphic.
• The background of the slide is dark navy, providing contrast for the brightly colored onion diagram and text boxes.

The slide has a modern and professional appearance with a well-structured layout that clearly identifies each element of the model using both text and icons. The usage of contrasting colors and the graphical representation of the onion model aid in effectively conveying the conceptual layers.

Use Cases

• To introduce the concept of cultural dimensions in a cross-cultural management training.
• In a global communications seminar, to help participants understand cultural differences.
• During international business strategy meetings to identify potential cultural challenges.
• As part of an organizational development workshop, focusing on corporate culture and how it can be influenced or changed over time.