SWOT analysis template diagrams (PPT icons)

Immediate download,
Single-user license

20 diagrams, 36 icons (43 slides)


Package description

SWOT analysis presentation template as editable diagrams for PowerPoint

  • 20 pre-designed SWOT diagram (colorful and monotonous gradient, handwritten scribble)
  • 36 unique editable icons representing Strengths, Weaknesses, Opportunities, Threats
  • fully editable shapes in PowerPoint (color, filling, size - thanks to vector format)

SWOT Analysis presentation template for PowerPoint
Package contain:
  • SWOT Analysis - square ribbon.
  • Four slides with each SWOT elements: Strengths, Weaknesses, Opportunities and Threats.
  • SWOT - stripe ribbon.
  • SWOT – diamond shape.
  • SWOT – 3d square.
  • Two slides with dual elements of SWOT: Strengths with Weaknesses and Opportunities with Threats.
  • SWOT - circle version.
  • SWOT - rounded version.
  • SWOT - square version.
  • SWOT - outline circle
  • SWOT -outline circle with text
  • Index of SWOT icons.
SWOT stands for:
  • Strengths - internal helpful factors
  • Weaknesses - internal harmful factors
  • Opportunities - external helpful factors
  • Threats - external harmful factors

SWOT analysis is used in variety of business planning activities. The most common use cases for SWOT analysis technique usage are:

  • strategic planning
  • small business strategy generation
  • marketing plan
  • business strategy
  • competition analysis
  • competition strategy
  • business plan

SWOT puts company into the context of market conditions and may be used to display marketing situation and strategy both large corporations or small businesses.

SWOT method might be used to tackle with corporate strategies, but also department or even personal strategy for career planning. It is proven and wildly used technique.

SWOT technique was developed in 60s and 70s for XX century by Albert Humphrey from Stanford University. He used data from Fortune 500 companies from various industries:

  • automotive
  • airways
  • financial institutions
  • pharmacy

SWOT analysis in automotive companies. The technique is used by all leading motor companies like Ford, Honda or Volkswagen.

Despite SWOT technique was created basing on a research of large corporations like airways or financial institutions it can be successfully used for small business like cafeteria, restaurant, social media or small consulting companies. It is vital part of marketing plan or product strategy.

SWOT usage for internal departments.

The technique might be used also to analyze solve challenges in internal departments of the company. This may include internal audit strategy, setting financial strategy of the department.

SWOT for business development

Business proposals may be also enriched with strategic information and SWOT technique is an option to visualize the general picture of company's strategic planning.

Further information resources
Fully editable vector shapes by using built-in PowerPoint tools (vector format), including
  • changing contour color of the icon
  • changing color of the scribble filling
  • adding shadows
  • changing shape and size, rotating, flipping the object
  • putting shapes behind or on top of text
See editing demonstration in our HowTo Videos.
Content and design: infoDiagram designers