Icon index — Symbols in Circles

Slide Content

The slide titled "Icon index — Symbols in Circles" serves as a visual index for various icons used to represent digital and business concepts such as webpage browsing, sessions, user types, devices, and gender. Each icon is encapsulated within a circle and is paired with a descriptive label. Concepts like "Bounce rate," "Revenue," and "Social Sharing" are symbolized by relevant icons, indicating a session's bounce rate with a jumping arrow, money for revenue, and interconnected nodes for social sharing, respectively.

Graphical Look

• The slide background is a gradient of blue shades.
• A total of 24 icons are aligned in a grid layout, with 4 rows and 6 columns.
• Each icon is placed within a blue circle with a lighter blue fill.
• Below every icon, there is a text label describing the concept represented by the icon.
• The icons and text are white, creating a strong contrast against the blue circles.
• Icon designs range from simple symbols, such as an eye for "Page views," to more complex representations, like a shopping basket for "Shopping basket."
• Icons include representations for both abstract concepts, like "Conversion" with a goalpost icon, and concrete objects, like "Desktop Computer."
• All the icons are evenly spaced and have a consistent design style that conveys simplicity and modernity.

The slide has a clean and modern appearance, with a cohesive color scheme that allows the white icons to stand out. The orderly grid layout provides a quick-reference visual glossary for the audience.

Use Cases

• To explain digital marketing metrics and website analytics in a corporate presentation.
• Within user experience (UX) or user interface (UI) design documents to reference common iconography.
• In a training session for new employees in marketing, sales, or IT departments to familiarize them with industry-specific symbols.
• As a visual aid in a strategy meeting to outline various channels and performance indicators for a digital campaign.