Key Terms in Media Planning Slide Description

The slide explains on the circle diagram the key terms in media planning which are:

1. Media planning - the making of the decisions to deliver a message to the target audience
2. Audience - the number and type of people your advertising targets
3. Reach - the number of people the message is in front of over the period of time
4. Media objective - the goal of the media plan

Each term is illustrated with a coressponding icon. All elements on the slide are fully editable in PowerPoint

Key Terms in Media Planning Slide Contains:

media planning, key terms, media, audience, reach, media objective, media scheduling, target audience, user, users, media plan, circle diagram, text boxes, icons.