Key Terms in Media Planning

Slide Description

The slide explains, on the circle diagram, the key terms in media planning which are:

1. Media planning - the making of the decisions to deliver a message to the target audience
2. Audience - the number and type of people your advertising targets
3. Reach - the number of people the message is in front of over the period of time
4. Media objective - the goal of the media plan

Each term is illustrated with a corresponding icon. All elements on the slide are fully editable in PowerPoint.

Key Terms in Media Planning Slide Contains

media planning, key terms, media, audience, reach, media objective, media scheduling, target audience, user, users, media plan, circle diagram, text boxes, icons.