Growth Sources Evaluation Tool

Slide Content

The PowerPoint slide titled "Growth Sources Evaluation Tool" outlines a framework for examining four business growth strategies: Market Penetration, Product Development, Market Developments, and Diversification. Each strategy is provided with space for assessing Pros and Cons. Market Penetration may involve increasing sales in existing markets; Product Development could mean introducing new products; Market Developments might include expanding to new markets; and Diversification refers to branching out into new business areas or products.

Graphical Look

• The slide has a clean, professional design with a white background and four colored markers, each representing a different growth strategy.
• Each marker resembles a location pin icon and is colored distinctly in blue, green, orange, and light blue, symbolizing Market Penetration, Product Development, Market Developments, and Diversification, respectively.
• Each strategy is visually separated into a column with a large title, an icon inside the pin, and spaces for listing Pros and Cons below, marked by thumbs-up and thumbs-down icons.
• The text placeholders for Pros and Cons are presented in a grey rectangular shape and are accompanied by bullet points, indicating that they are editable text fields.
• Icons used in the pins are relevant to their respective strategies, such as a graph for Market Penetration, a gear with a document for Product Development, a gear with stats for Market Developments, and interconnected circles for Diversification.

The overall look of the slide is structured and coherent, making it easy to follow. The use of colored markers and distinct icons allows for a visual distinction between the different growth strategies.

Use Cases

• For strategic business reviews when assessing the potential and risks of different growth strategies.
• In a business planning meeting, to facilitate discussion around where to focus efforts and resources.
• During a marketing presentation to decide on which market opportunities to pursue.
• As part of a training session to teach business development teams about evaluating and choosing growth strategies.