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Flat Icons Porter Forces Marketing Diagram
from deck Porter Forces Marketing Model Diagram (PPT chart icons)


Slide Content

The PowerPoint slide displays various flat icons representing different aspects of Porter's Five Forces model, a framework for analyzing a company's competitive environment. The icons include arrows indicating competitive dynamics, a mobile device for technology, a shopping cart for buyer power, vehicle for supplier logistics, lightning for change, and a puzzle piece for strategic fit.

Graphical Look

  • Eight flat design styled icons are evenly distributed across the slide.
  • Icons are paired with two column text labels beneath them, aligning with their respective meanings.
  • The color scheme varies from purple and teal to green and orange for different icons, providing visual differentiation.
  • A bold teal banner runs along the top right of the slide with the text "Fully editable."
  • Each icon is encased in its own circle or square with a distinct color.
  • Shadows are used sparingly, if at all, giving the slide a flat appearance.
  • White space is well-balanced to prevent a cluttered look, aiding in focus on each element.

The slide’s overall look is clean and modern, utilizing a flat design aesthetic with a colorful but professional palette. The design helps to clearly communicate the different elements of the model without visual overload.

Use Cases

  • Introducing the concepts of Porter's Five Forces in a business strategy presentation.
  • Training new employees or students on competitive analysis using Porter's model.
  • Enhancing slides in a pitch deck to investors, highlighting market competition analysis.
  • Discussing each force in detail during a strategic meeting and associating it with visual icons for clarity.

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