Elements of Marketing Mix Strategy - example

Slide Content

The slide introduces the "Elements of Marketing Mix Strategy" using a chess-themed graphic to represent the 4Ps: Product, Price, Place, and Promotion. "Product" is what a company offers to its clients; this could be a tangible item or a service. "Price" refers to the cost of the product, indicating its monetary value to the consumer. "Place" denotes where the company wants to make its offer, which involves distribution channels. Lastly, "Promotion" is about broadcasting the idea, involving marketing and communication strategies to raise product awareness and attract customers.

Graphical Look

• The slide features a clear and structured layout with the title positioned at the top in large and bold font.
• Four outlined icons representing chess pieces (king, queen, rook, and knight) are symmetrically arranged in a row across the middle of the slide.
• Each chess piece is paired with a corresponding colored circle icon, and a text box that defines one of the 4Ps of marketing—Product, Price, Place, and Promotion.
• The font used for the text is modern and easy to read, with essential words highlighted in bold.
• A vibrant color scheme of dark and light blue, green, and a touch of gray is used to distinguish the different elements and to provide visual appeal.

The slide is designed to be visually engaging while remaining professional. The chess piece graphics cleverly illustrate the strategic nature of the marketing mix, with the color accents and organized layout making the information accessible and understandable.

Use Cases

• This slide could be used in a marketing strategy presentation to outline the fundamental components that need to be considered when bringing a product to market.
• It would serve as an educational tool during a workshop or training session focused on the basics of marketing principles and strategies.
• The slide could be part of a business plan or pitch deck to communicate the marketing approach of a new product or service to investors or stakeholders.
• It could also be incorporated into a marketing audit presentation to analyze the current strategy and identify areas for improvement.