Door Segmentation Criteria Quadrant Matrix

Slide Content

The slide is titled "Door Segmentation Criteria Quadrant Matrix" and presents a framework for retail store segmentation based on four characteristics: location, type, size, and annual sales. "Location" is segmented into major city/town/countryside and shopping mall/high street, indicating different geographical settings and traffic potential. "Type" categorizes stores by their pricing strategies and range, such as full-price outlets or discount stores. "Size" is measured in square meters, distinguishing between smaller and larger retail spaces. "Annual Sales" presents a financial threshold separating high and low revenue-generating stores.

Graphical Look

• The slide title is in a large font size, dark blue with a lighter blue banner extending to the left.
• A subtitle beneath the title outlines the segmentation components.
• Four colored square shapes represent the criteria, arranged in a quadrant matrix: blue for "Location," orange for "Type," red for "Size," and teal for "Annual Sales."
• Each square has a unique icon: a location marker for "Location," a storefront for "Type," a scaling tool for "Size," and a money bag for "Annual Sales."
• Beside each criterion square, there are light grey text boxes with bullet points detailing examples or ranges for that criterion.

The slide has a clean and balanced design with a professional color scheme. The quadrant layout aids in the understanding of the segmentation model by visually categorizing each characteristic.

Use Cases

• In a business strategy meeting to outline the classification of different retail outlets.
• During a marketing presentation to highlight target segmentation for product placements or promotions.
• For a sales analysis report, to segment performance data by store characteristics.
• Educational purposes, like in a business or marketing course to teach retail segmentation models.