Recommendations for Digital Marketing

Slide Content

The slide is focused on outlining key recommendations for improving digital marketing efforts, highlighting suggested actions, website improvements, and strategies for the next online campaign. "Some possible, major recommendation" may refer to a significant suggested change with high impact. "An improvement for smartphones and tablets" suggests optimizing the user experience on mobile devices. "Beneficial change in the basket operation and payment options" could indicate enhancing the checkout process for better conversion. "Well planned online ad campaign" points toward the importance of strategizing advertisement efforts.

The right side of the slide lists "Metrics to be improved" including Sessions, Avg. session time, Bounce rate, Mobile users, Conversion rate, Transactions, and New user accounts, which underscores the key performance indicators that should be monitored and improved.

Graphical Look

• A large slide title in a bold sans-serif font spanning two lines.
• Two main sections divided by a vertical line, with titles "Recommendations" and "Metrics to be improved" in smaller bold text.
• Four colorful icons on the left, each representing a different recommendation, paired with a brief description below the icons.
• Corresponding plus signs in circles next to the icons, possibly to represent the addition or positive nature of the recommendation.
• Six icons on the right, each beside a text label indicating a specific metric for improvement.
• Consistent color scheme of blue, orange, and light grey across the icons and text.
• A numbered slide indicator in the top right corner.
• Overall, the slide uses a clean, modern design with a balanced mix of graphical elements and text in a cohesive color scheme. The slide has a professional and straightforward design that effectively uses icons and colors to create a visually engaging presentation of recommendations and metrics.

Use Cases

• Presenting digital marketing strategy updates to a team or stakeholders.
• Outlining key areas for improvement during a quarterly business review.
• Discussing website optimization strategies in a web development meeting.
• Proposing performance targets and improvement plans to a marketing department.