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Customer Experience NPS Icons

Slide Content: The slide is titled "Customer Experience NPS Icons" and contains keywords like Net Promoter Score, Client Ranking, Customer Value, Promoters, Passives, Detractors, Increase, Decrease, Importance, CRM, and Lifetime value, indicating a focus on measuring customer experience and satisfaction. Each concept contributes to understanding and improving a company's relationship with its customers: Net Promoter Score (NPS) assesses customer loyalty, Client Ranking organizes customers based on various criteria, Customer Value highlights the financial impact of customers, Promoters refer to loyal customers who are likely to recommend the company, Passives are neutral customers, Detractors are unsatisfied customers, and CRM (Customer Relationship Management) is a strategy or system to manage a company's interactions with current and potential customers.

Graphical Look:

  • The slide background is white with three sections of icons along the horizontal axis, visually separated by color.
  • On the left, icons are presented in teal color, representing various customer-related actions such as increasing or decreasing trends, and customer types.
  • The middle section repeats the same icons in a slightly darker shade of teal against a white background, enhancing visibility.
  • The rightmost section shows the same set of icons with inverted colors—white icons with a pop of teal or yellow on a black background—labeled as "Fully editable" and below "Suitable for dark background."
  • Each icon pair model consists of a simplified human figure with different symbols (plus, minus, equal signs, and a tie) indicating their relationship to customer experience metrics like increase (plus), decrease (minus), indifference (equal) or business (tie).
  • Consists of clean lines and modern iconography with minimalistic design.

The overall look of the slide is clean, modern, and professional, with clear contrasts to showcase the different icons for various backgrounds. The icons are skillfully aligned and uniformly scaled to maintain visual coherence across the slide.

Use Cases:

  • To explain the different categories of customers in a business presentation, using icons to depict promoters, passives, and detractors.
  • During training sessions focused on customer service and customer relationship management to help employees understand the concepts visually.
  • To illustrate strategies for increasing customer loyalty and improving net promoter scores in a marketing strategy meeting.
  • In pitch decks aimed at investors or management to highlight the importance of customer feedback and how the company tracks it through metrics like the NPS.

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