Cluster-based Marketing Strategy Overview

Slide Content

The slide titled "Cluster-based Marketing Strategy Overview" addresses marketing strategies for three distinct customer segments, with each cluster correlating to a particular market approach and revenue share dedicated to marketing. Cluster A corresponds to the premium segment with a focus on storytelling and exclusive distribution. It highlights the importance of brand identity in its marketing strategy. Cluster B is aimed at a mid-price range, emphasizing comfort, convenience, and the ease of purchase as its strategic pillars. Cluster C represents a discount or outlet segment, aiming at driving sales with low prices and constant promotional deals, thus focusing on inventory movement and traffic increase.

Graphical Look

• The slide header is in a large, bold, teal font set against a light background.
• Three colored tabs, each representing a different cluster (A, B, C), are arranged horizontally across the slide.
• Each cluster tab contains a unique color: Cluster A (orange), Cluster B (blue), and Cluster C (red).
• Below each cluster tab is a text box with a description of the marketing strategy for that cluster.
• The text placeholders for additional information are presented below each strategy description.
• Each cluster section includes a circular percentage icon to indicate the revenue share dedicated to marketing.
• The slide background is white with a faint, blue-tinted image of people shopping in a store.

The overall look of the slide is professional and clean, with a color-coded system that visually distinguishes each market segment's strategy. The use of icons and tabs makes the information easy to follow.

Use Cases

• Presenting a marketing strategy overview to stakeholders during a business meeting.
• Discussing the allocation of marketing resources in a budget planning session.
• Customizing sales and marketing presentations for different target customer segments.
• Training marketing teams on the varied approaches for each product or service cluster.