BSC Execution Dashboard – Customer Perspective Examples

Slide Content

The slide displays a balanced scorecard template focused on the customer perspective with space for objectives, targets, current values, and comments. The objectives include increasing and decreasing levels and ratios, with numeric targets and current values provided for perspective. The comments section suggests the user to enter a description of the segment characteristics, emphasizing the customizable nature of the text fields.

Graphical Look

• The slide title is in bold, large font at the top of the slide.
• A side bar on the left, with a bright green fill and a "Customer" tag, features icons representing various objectives such as a scale and group of people with associated text.
• Four columns across the slide represent "Objectives," "Target," "Current," and "Comments."
• Each column has a unique icon at the top of the column, suggesting the content (like a target for "Target" and an upward trend arrow for "Current").
• The "Target" and "Current" columns contain numerical values and are paired with arrow icons indicating an increase or decrease, and warning icons for attention.
• The "Comments" section is distinctly separated on the right with a green side bar matching the left side bar's color, and contains bullet points with placeholder text.
• Grey and white shades dominate the central portion of the table, with varied opacity to differentiate the headers from the entry fields.

The slide is predominantly grey with green accents providing a professional and clear visual hierarchy. The icons and color-coded elements help to quickly navigate the different segments of the balanced scorecard.

Use Cases

• Presenting a business strategy overview to stakeholders, highlighting customer-related objectives.
• Regular management meetings to review performance metrics against targets.
• Training sessions with teams to align on company goals and customer focus areas.
• Quality assurance or service level review presentations to outline improvements or declines to seek.