Slide content

This PPT slide shows the branding objectives: brand identity, brand awareness, brand image, brand equity, brand engagement, and brand loyalty. Brand identity is when a corporation uses methods to develop its brand image. Brand awareness is the degree to which consumers can identify a brand. Brand image is the overall perception of a company held by actual or future customers. Brand equity represents the worth of a brand. Brand engagement is the process of forming bonds among customers and companies. Brand loyalty is the propensity for some customers to stick with one brand instead of switching to a competitor. You can use this PowerPoint slide if you are a marketing manager who wants to explain the branding objectives. You can download this PPT template on Google Slides and Keynote.

Slide Infographic Description

White Background, Text Box, Hear Icon, Brand Awareness Icon, Eye Icon, Brand Equity Icon, Thumbs Up Icon, Brand Loyalty Icon