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This PowerPoint slide shows the Brand Purpose Matrix. Brand personality is the group of human traits that are associated with a brand. Some of these characteristics include commitment, integrity, and openness. A brand's essence communicates sentimental connections to forge a bond with consumers. This includes fresh, organic, and positive connections. Brand value is how frequently people prefer one company over another. Some of the characteristics that constitute a brand value are responsibility, dedication, and passion. Brand imagery describes how the central messages of your company should seem visually. The characteristics that make up brand imagery are trustworthiness, energy, and optimism. You can use this brand purpose matrix if you are a corporate manager who wants to explain the main components that constitute your company's purpose. You can download this PPT template on Google Slides and Keynote.

Slide Infographics Description:

White Background, Text Box, Person Icon, Profile Icon, Pin Icon, Diamond Icon, Brand Value Icon, Brand Imagery Icon