Behavior Flow Chart per Channel (in sessions)

Slide Content

The slide represents a behavior flow chart detailing user sessions across various channels for a hypothetical Q1 period. It showcases the flow of user traffic from a homepage to other pages like search results, product page, and shopping basket, with accompanying metrics for total sessions, the percentage progressing to each subsequent stage, and drop-offs. Each page stage is quantified with total visitor numbers and conversion rates, giving insights into user navigation and engagement within a website, which is critical for analyzing the effectiveness of web funnels and making data-driven decisions for site optimization.

Graphical Look

• The slide uses a dark background with high contrast white and colored text for readability.
• A prominent title is positioned at the top in large white font.
• Six icons represent different traffic sources: magnifying glass for Organic, speech bubble for Social, looping arrow for Referral, lightning bolt for Ads, envelope for E-mail, and direct path for Direct.
• There are four browser window graphics signifying the homepage, search results, product page, and basket page, each with an associated percentage and numerical value representing user flow.
• Colored horizontal bars connect these browser windows, indicating progression from one stage to the next, with drop-off points marked by breaks in the bars.
• Conversion rates are highlighted in separate boxes, with percentages and numerical values showing the effectiveness of each page in retaining user interest.
• A placeholder text box with lorem ipsum text is present at the bottom right corner, signifying an area for additional commentary or analysis.

The slide is highly visual with its use of browser window graphics and connective bars to illustrate user flow. The color-coding for different traffic sources and stages of the user journey enhances comprehension and quick assessment.

Use Cases

• To present website analytics and user engagement in digital marketing meetings.
• As part of a quarterly business review to showcase website performance and customer journey insights.
• In conversion rate optimization discussions to identify potential bott lenecks and improve user experience.
• During a web design or user experience strategy session to inform decisions based on actual user behavior data.