Financial Decks

Financial Decks

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Porter Forces Marketing Model Diagram
from deck Porter Forces Marketing Model Diagram (PPT chart icons)


Slide Content

The slide titled "SQUARE RIBBON - BUYERS" details factors that influence buyers in the market. It interestingly uses a visual green square ribbon to highlight the 'Buyers' section, which is symbolized by a shopping cart icon. The factors considered include buyer concentration to firm concentration ratio (which indicates how buyer demand relates to supplier market share), bargaining leverage (the power of buyers to negotiate prices), differentiation of products available on the market (how varied the available product choices are), buyer information availability (how easily buyers can obtain information about products), number of buyers (the total potential market of people purchasing products), and buyers price sensitivity (the degree to which the price affects buyers' purchasing decisions).

Graphical Look

  • The slide background is a solid light gray color.
  • The title "SQUARE RIBBON - BUYERS" is centered at the top in a large, bold, sans-serif font.
  • A large, green-colored square with a ribbon design on its left side is prominently featured on the left-hand side of the slide.
  • The word "Buyers" is written in a large, bold, white font inside the green square.
  • A white shopping cart icon sits below the word "Buyers" inside the green square.
  • A list of six factors is aligned to the right of the green square with bullet points in a regular font, alongside a header, "Examples of factors:" in a bold font.
  • Each item in the list is succinct and spaced evenly for easy reading.

The slide has a balanced and professional look, with the green square ribbon graphic drawing attention to the subject immediately. The use of color and visual separation between the graphic and textual elements helps convey the information clearly and allows for quick comprehension.

Use Cases

  • Presenting market analysis in a business strategy meeting to demonstrate the influences on buyer behavior.
  • In a marketing presentation, to discuss key considerations when building a customer-centric strategy.
  • During a sales training session, illustrating the importance of understanding factors that affect buyers to improve sales pitches.
  • Within a business plan or investor pitch to outline the market dynamics and the significance of buyers' influence on the success of a product or service.

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