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Porter Forces Marketing Model Diagram
from deck Porter Forces Marketing Model Diagram (PPT chart icons)


Slide Content

The slide focuses on the theme of "New Entrants" in a market or industry, as indicated by the title, 'SQUARE RIBBON - NEW ENTRANTS'. The main subject of the slide is to outline the factors that can affect the entry of new competitors into a market. These factors include the presence of many entry barriers, the policies of governments or unions, customer loyalty to existing brands, high demands for capital, the benefits of economies of scale, and the need for product differentiation.

Graphical Look

  • The slide background is white.
  • The slide title is at the top in dark text.
  • There is a large teal square on the left side with rounded corners that contains the white text, "New entrants", and a white icon resembling a paper airplane.
  • On the right side, there is a text box with a list titled "Examples of factors:" followed by six bullet points that explain various factors that influence new market entrants.
  • The font color of the main text and bullet points is dark, providing a contrast against the white background.
  • The overall theme carries a clean and professional aesthetic with a simple color scheme focused on teal, white, and dark hues.

The overall look of the slide is modern and professional. The use of a two-column layout with a bold graphic and concise text makes the information easy to digest and visually appealing.

Use Cases

  • To provide a strategic overview of market entry conditions during a business planning meeting.
  • As part of a SWOT analysis to discuss potential threats of new competitors.
  • In an educational setting, where business fundamentals such as market entry factors are being taught.
  • To introduce new market trends or competition concerns in investor presentations.

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