Yearly Calendar Table of Marketing Activities on Dark Background

Slide Content

The PowerPoint slide presents a "Yearly Calendar Table of Marketing Activities on Dark Background." It organizes marketing activities into four categories: Advertising campaigns, Promotion, Sales support, and New products. Each category is visually represented by a unique icon and is laid out across a calendar grid spanning 12 months. The grid allows for planning and tracking of different marketing functions throughout the year, highlighting periods of activity with monetary symbols and pictograms that indicate ongoing campaigns or initiatives.

Graphical Look

• The slide background is dark with a grid pattern overlay.
• Across the top, there is a row of 12 cells labeled I to XII, representing the months of the year, with each cell colored differently.
• Below the months, there are four rows, each labeled with one of the four marketing activity categories.
• Each category row is accompanied by a distinct icon on the left: a megaphone for Advertising campaigns, a discount tag for Promotion, a support symbol for Sales support, and a star for New products.
• Within the cells of the grid, there are symbols placed in specific months to depict scheduled activities.
• Some cells contain a picture frame icon with a bar graph inside it, while others contain a dollar sign, representing financial aspects.
• Visual accents like a blue tab on the top left and horizontal dividers add to the design structure.

The overall look of the slide is modern and sleek, with a clear categorization that uses intuitive icons and color coding to enhance information readability.

Use Cases

• To present an annual marketing strategy with a visual timeline to stakeholders or team members.
• To track and report on the progress of different marketing initiatives throughout the year during company meetings.
• To facilitate month-to-month planning sessions with the marketing team to allocate resources and set priorities.
• To serve as a visual backdrop when discussing the synchronization of multiple marketing activities across a calendar year during strategy sessions.