Content personalisation

Slide Content

The slide is about "Content personalisation," illustrating how different data points such as user history/profile, location/distance, device & software, and URL source combine to create personalized web content for different users. User A's data, symbolized by a person icon and a location (NY), combined with a computer and a network symbol, results in a specific web layout. User B's data, similar but with a London location and a mobile phone icon, yields a different web layout.

Graphical Look

• The background color is a dark navy blue.
• The title "Content personalisation" is at the top, centered, and in white bold font.
• There are two content blocks, each with a set of four circular icons with images and text beneath them, representing user history/profile, location, device & software, and URL source, followed by an equals sign leading to a browser window icon with colored rectangles simulating web content.
• The icons for "User history, profile," "Location, distance," "Device & software," and "URL source" are a simplified human silhouette, pinpoint map location, desktop computer & network, and magnifying glass with a globe, respectively.
• The browser window icons depict web layouts—one with a red highlighted rectangle and another with a green one, indicating personalized results.
• Plus-sign icons are used to visually represent the addition of different data elements.
• Each section (for User A and User B) aligns horizontally across the slide.

The slide has a clean, modern look with a balanced layout of icons and text, designed to convey the concept of content personalisation through user data. The use of color is limited to blue, orange, and white, which stands out against the dark background.

Use Cases

• Explaining the concept of targeted marketing and personalized content strategy in a marketing presentation.
• Training sessions for digital marketing to illustrate how personalisation algorithms function based on user data.
• During a product development meeting to discuss adding personalization features to an app or website.
• In a sales pitch to potential clients to showcase the company's ability to tailor digital experiences for diverse user segments.