Target Customer Persona Profile (6 features with icons)

Slide Content

The slide presents a "Target Customer Persona Profile" with six features, each accompanied by an icon. Item 1 covers basic demographic details like age, gender, status, and location. Item 2 provides educational background, specifying a marketing degree from the University of California. Item 3 highlights professional status, mentioning the persona's position as a team leader at a company and their income. Item 4 suggests including a description of the buyer persona's background, while item 5 lists three goals without detail. Finally, item 6 offers a visual representation of the persona’s IT and internet engagement levels across software, mobile, and social networks.

Graphical Look

• The slide uses a white background with a range of other colors for visual elements.
• A large, light blue silhouette of a person's head and shoulders is centrally located.
• Six numbered colored circles, each with a unique icon, are connected to corresponding text blocks by coordinating curved lines.
• The text blocks alternate in color between grey and white.
• The numbers inside the circles range from 1 to 6, and the icons depict a home, a graduation cap, a briefcase, a pencil, an ID badge, and a bar chart.
• The graphical elements are flat and modern, using a combination of solid and outlined icons.
• There are progress bar graphics next to item number 6, indicating different levels of software, mobile, and social network usage.

The slide has a clean, professional aesthetic with a structured layout that easily guides the viewer's eyes through the items. The use of icons and progress bars adds a visual complement to the text, enhancing understanding at a glance.

Use Cases

• Introducing a new product or service to stakeholders by outlining the ideal customer.
• In marketing strategy meetings to align team members on the target audience profile.
• As part of customer experience training to help employees understand their customers' demographics and preferences.
• During market research presentations to discuss the characteristics and preferences of potential customers or users.