MARKETING MIX OVERVIEW – SCRIBBLED ICONS

Slide Content

The PowerPoint slide presents an overview of the Marketing Mix, commonly known as the 4Ps: Product, Price, Place, and Promotion. Each 'P' is represented by a distinct colored segment of a pyramidal shape and is associated with a scribbled icon. 'Product' shows a box symbolizing the goods or services offered. 'Price' is depicted by a money bill demonstrating the cost for the consumer. 'Place' shows a pushpin reflecting distribution channels. 'Promotion' is represented by a megaphone icon emphasizing advertising and communication strategies.

Graphical Look

• A central, three-dimensional pyramid divided into four colored segments.
• Each segment is labeled with one of the marketing mix elements: Product, Place, Price, and Promotion.
• Next to each label, there is a circular bullet point and a distinctive, hand-drawn scribble icon corresponding to each marketing mix element.
• Icon for Product: a box, indicating tangible goods or offerings.
• Icon for Price: a scribbled money bill, suggesting the consideration of financial aspects.
• Icon for Place: a scribbled pushpin representing location and distribution strategies.
• Icon for Promotion: a scribbled megaphone, symbolizing communication and marketing efforts.
• Bold slide title in caps at the top.
• A clean and minimalist style with bright, contrasting colors for each segment.
• Slide number discreetly shown in the lower-right corner.

The slide is visually engaging, with a clear distribution of content that makes effective use of color contrast and simple yet recognizable scribble icons to convey the different aspects of the marketing mix. The overall look is modern and playful, which aids in keeping the audience's attention.

Use Cases

• Explaining the foundation of a marketing strategy in business meetings with stakeholders.
• Use in educational settings, like marketing classes, to introduce students to the fundamental marketing principles.
• As part of a sales presentation to highlight how a product aligns with market expectations across pricing, placement, and promotional efforts.
• During a workshop or brainstorming session to analyze and develop each aspect of a company's product marketing strategy.