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A mission statement should define the business that the organization wants to be in, not necessarily what it is in.

Slide Content

The slide is focused on the concept of a mission statement for businesses, citing Russell L. Ackoff's work, "Re-Creating the Corporation." It communicates that a mission statement is envisaged as a forward-looking declaration, reflecting the company's aspirations and strategic direction rather than its current state. This distinction is crucial in guiding an organization toward future growth and aligning its members with a common goal.

Graphical Look

  • The slide background appears to have a textured, paper-like appearance, emulating the look of crumpled white paper.
  • At the top, there is a large pair of blue quotation marks that introduces the quoted text as a citation.
  • The main text is in a large, black font that stands out against the background, facilitating readability.
  • Below the main text, there is a thick, blue brush stroke that adds a visual element to break the text and contributes to the design aesthetic.
  • The citation of Russell L. Ackoff and the title of his work are placed under the brush stroke in a smaller, gray font, distinct yet readable.

The slide is designed with a minimalist aesthetic, combining the organic feel of the paper texture with splashes of blue for emphasis. The quotation marks and the brush stroke offer a creative, visual balance to the text-based slide.

Use Cases

  • To introduce the concept of a mission statement during a corporate strategy meeting.
  • When training new employees about the company's future aspirations and core values.
  • In workshops or seminars focused on organizational development and strategic planning.
  • As part of a presentation to stakeholders to discuss alignment between the company's vision and its future objectives.

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