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Four main stages of product life cycle
from deck Product Life Cycle Curve (PPT diagrams)

Product Life Cycle 4 Stages Diagram Design #2

Slide Content

The slide presents the four stages of a product's life cycle: Introduction, Growth, Maturity, and Decline. Each stage is associated with different market conditions such as competition level, pricing strategy, distribution method, and promotional focus. During the Introduction stage, competition is nonexistent, the price is relatively high, distribution is selective, and promotion is focused on informing. The Growth stage sees increasing competition, adaptive pricing, intensive distribution, and persuasive promotion. For Maturity, competition peaks, pricing remains adaptive, distribution continues to be intensive, and promotion becomes about reminding. Finally, in the Decline stage, competition reduces, prices are discounted, distribution is limited, and sales promotions become the primary marketing strategy.

Graphical Look

  • The slide has a large, bold title at the top in dark font against a light background.
  • It is divided into four colorful, labeled sections arranged sequentially from left to right and top to bottom.
  • Each section represents a stage of the product life cycle, numbered from 1 to 4, and has a unique color—teal, yellow, purple, and green.
  • Inside each colored section, key attributes of each life cycle stage are bulleted with concise descriptions.
  • The numbers marking the stages are bold and enclosed in white circles over the colored backgrounds.
  • The font for the stages and descriptors is white, which contrasts with the bright colors of the sections.
  • The shapes dividing the life cycle stages are irregular, with some angular and some curved borders.

The overall look of the slide is vibrant and well-organized, with distinct colors visually representing the transitions between each stage of the product life cycle. The design enables an intuitive follow-through of each stage with clear, easy-to-read text and effectively uses contrast to ensure legibility.

Use Cases

  • Presenting a marketing strategy overview in a business meeting to demonstrate different approaches throughout a product's market presence.
  • Using in educational settings to explain the concept of the product life cycle to students in business or marketing classes.
  • Showcasing to investors or stakeholders the anticipated progression of a new product to manage expectations and investment strategies.
  • Analyzing the competitive landscape of a product in different stages to tailor business strategies in a comprehensive market analysis presentation.

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