Omnichannel Analytics

Slide Content:

The slide is divided into two sections: “Methodology” and “Selected Metrics”. The “Methodology” section lists four types of methodologies: CAWI (Computer Assisted Web Interview), CATI (Computer Assisted Telephone Interview), PAPI/CAPI (Paper & Pencil/Computer Assisted Personal Interview), and MS (Mystery Shopping). The “Selected Metrics” section lists three types of metrics: CSAT (Customer Satisfaction Score), NPS (Net Promoter Score), and CES (Customer Effort Score).

Graphical Look:

• White background with black text.
• Title text is at the top of the slide in a large, bold font.
• Subtitle text is below the title in a smaller, less bold font.
• Two columns are centered below the subtitle.
• The left column lists the different methodologies used to collect customer experience feedback.
• The right column lists selected metrics that can be used to measure customer experience.
• Icons are used used to represent each methodology and metric.

Analysis of slide visual composition, shapes, colors, icons, and any other graphical elements:

• The slide uses a simple but effective visual design.
• The white background with black text provides a clean and professional look.
• The large, bold title text is easy to read and makes a clear statement about the topic of the slide.
• The two columns of text are well-aligned and easy to scan.
• The use of icons to represent each methodology and metric is helpful for visual learners.

Overall, the slide is well-designed and easy to understand. The visual elements are used effectively to support the text and make the information more engaging.