Media Plan

Slide Content

The slide titled "Media Plan" outlines a structured approach to creating a media strategy, with four main areas: establishing a foundation, assessing key drivers, measuring and learning, and creating. "Establish foundation" includes forming a media brief, setting objectives, and identifying research and tools. "Assess Key Drivers" involves target audience strategy, competitive analysis, and media marketplace assessment. "Measure & Learn" focuses on assessing performance, ensuring accountability, and facilitating a feedback loop. Lastly, "Create" is about developing strategies and tactics, allocating and optimizing resources, and evaluating tradeoffs.

Graphical Look

• A large, centered rhombus divided into four colored segments (blue, dark blue, green, light green), each with an icon represents the main topics.
• The icons within the rhombus are: a clipboard for "Establish foundation", a magnifying glass for "Assess Key Drivers", a circular arrow for "Measure & Learn", and a pencil for "Create".
• To the left and right of the rhombus, there are vertical content boxes with bullet point lists that correspond to the segments of the rhombus.
• Text boxes have a prominent header with a light blue underline and are presented in a bold, black sans-serif font.
• Blue and green color themes unify the slide's appearance, with varying shades representing different areas of the media plan.

The slide has a balanced, professional layout with a clear visual hierarchy, using color coding to differentiate between topics and icons to visually summarize each section's focus.

Use Cases

• Presenting a marketing strategy to stakeholders or team members to outline the media planning process.
• Using it in a workshop or seminar to teach the fundamentals of creating a successful media strategy.
• Utilizing the slide in a pitch to potential clients to demonstrate a comprehensive approach to media planning.
• Incorporating it into a performance review meeting to evaluate current practices and identify areas of improvement.