Key Terms in Media Planning Slide Description
The slide explains on the circle diagram the key terms in media planning which are:
- Media planning - the making of the decisions to deliver a message to
the target audience
- Audience - the number and type of people your advertising targets
- Reach - the number of people the message is in front of over the
period of time
- Media objective - the goal of the media plan
Each term is illustrated with a coressponding icon.
All elements on the slide are fully editable in PowerPoint
Key Terms in Media Planning Slide Contains:
media planning, key terms, media, audience, reach, media objective, media scheduling, target audience, user, users, media plan, circle diagram, text boxes, icons.