GE McKinsey Matrix Definition slide content This is the GE McKinsey Matrix

Definition PowerPoint slide. It is a portfolio analysis technique for corporate strategy that is used to examine strategic company divisions or product lines. In this matrix, the two characteristics of a business unit's competitiveness and the attractiveness of the industry are combined. It is an improved version of the BCG matrix. You can use this PPT slide if you want to explain McKinsey Matrix to your team. This slide is part of the McKinsey Matrix Framework PowerPoint Template. You can download this PPT template on Google Slides and Keynote. ## GE McKinsey Matrix Definition slide infographics White Background, Ribbon icon, GE McKinsey Matrix Icon