Marketing & Advertising #4

Slide Content

The PowerPoint slide is focused on marketing and advertising topics, specifically enumerating different forms of marketing strategies and advertisement mediums: Public Relations, Focus Group, Live Events, Direct Marketing, and Radio Advertising. Public Relations involves strategies to build and protect the reputation of a brand or company. A Focus Group gathers targeted demographics for feedback to refine products or campaigns. Live Events are engagements where direct interaction with the brand can occur. Direct Marketing targets customers directly, bypassing third-party advertising media. Radio Advertising involves broadcasting promotional content to radio listeners.

Graphical Look

• The slide has a dark background with a palette of blue and grey tones.
• At the top, there's a title text in white, sans-serif font.
• Below the title, in a lighter gray text, are the subtopics listed.
• There are five stylized icons with labels beneath each to represent different marketing strategies.
• Each icon has a flat design style with a limited color scheme.
• The icons are arranged in two rows: 2 on the top and 3 on the bottom.
• Public Relations is symbolized by a speech bubble icon.
• Focus Group is represented by an icon showing three figures and a shared circle.
• Live Events uses an eye icon to signify visual engagement.
• Direct Marketing is indicated by a telephone icon, implying personal communication.
• Radio Advertising is depicted by a classic radio device icon.

The overall look of the slide is modern and clean, utilizing flat design icons that are easy to interpret at a glance. The color scheme is consistent and professional, enhancing readability and the visual impact.

Use Cases

• To describe different strategies and channels in a marketing plan presentation.
• In a workshop or seminar to explain various marketing concepts to an audience.
• When pitching an integrated marketing campaign, to illustrate the diversity of approaches.
• As part of a training session for new employees in the marketing department.