What should Market analysis presentation cover?

Firstly you need to clearly define what is your target market. Add your own description of industry business vertical, geographical area and end clients (B2B or B2C), etc.

Then estimate the market size and its potential. Consider the latest market trends and major factors that drive changes in the market.

You can evaluate the market using one of the market research methods such as SWOT analysis, PESTLE or Porter’s forces.

Consider also what is the current competitive landscape of your market - who are key local and global competitors, who would be new entrants and product substitutes for your offer.

At the end, don’t forget about summarizing the market report, define key success factors and plan next actionable steps.

Why to use visual diagrams for market analysis your presentation?

Using visual charts on slides helps to illustrate market research information in an engaging way for your auditorium. Each key point can be illustrated by a symbol to create a mental association and be remembered. On last slides you have business icon set that can use, You can also extend the icon collection by getting additional PPT icon set bundles (see Related Diagrams section).

Colors of these diagram shapes and icons are fully editable (all graphics is a vector format). So you can change them to colors of your template or company brand.

Content description

Market analysis diagram contains fully-prepared slides:

Content of market analysis slide deck illustrated with list diagram;
Target market definition with picture background and outline icon;
B2B target client profile card illustrated with outline icons: company size, turnover, background of the target client, customer retention, computerization level, experience, profit, profitability increase, mobile ready, social network use;
B2C target buyer persona profile card: age, gender, status, location, personality, place of work, income, position, experience, background, goals, IT and internet, software, mobile, social networks;
Gender-based target comparison illustrated with four factors bar chart with outline gender icons;
Target world market illustrated with flat map and value circles;
Four types of market characteristics illustrated with a diamond diagram: behavioral, demographic, geographic, psychographic;
Market size section slide with gears background and place for description;
Market share over world map shown with descriptive pie charts;
Market areas sizing by sectors illustrated with colorful circles and outline icons;
TAM, SAM, SOM market potential illustrated with semi-transparent circles diagram and outline icons;
Market trends section shown with picture background and outline icon;
Four market trends list diagram illustrated with icons;
Market factors colorful hexagon list with symbols;
Market drivers list illustrated with colorful outline icons;
Market evaluation section slide with picture background;
Market PESTLE analysis illustrated with honeycombs and description of each factor group: politics, economy, social, technology, legal, environment;
SWOT analysis of the market illustrated with outline graphics and bullet points description;
Porter’s four forces model shown with text placeholders and icons;
Competitive landscape section slide with gears background;
Landscape comparison table with outline icons and rows with colored filling;
Competitive landscape description diagram: key local competitors, key global competitors, key substitutes, new entrants;
Competitor market share comparison pie chart with list description;
Key success factors list illustrated with outline graphics;
Next action steps waterfall diagram;
Next actions calendar timeline with list description for each month.

Fully editable in PowerPoint set of vector shapes fully editable by using built-in PowerPoint tools, including

changing color of the icon filling and its outline
adding shadows
changing shape and size, rotating, flipping the object
putting shapes behind or on top of text

See editing demonstration in our HowTo Videos.

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Market trends list diagram illustrated with icons from deck Market Analysis Presentation Diagrams (PPT Template)

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Market trends list diagram illustrated with icons
from deck Market Analysis Presentation Diagrams (PPT Template)