Market Digitalization Dashboard 2. Shopping

Slide Content

The slide discusses the digitalization of the shopping market, focusing on online/offline shopping and digital payments. "Online/Offline Shopping" is highlighted by depicting a split between online (69%) and offline (31%) shopping. "Digital Payments" covers various methods: in-app payments (5%), buy now, pay later options (5%), direct debit (15%), contactless payments (20%), mobile wallets (50%), bank transfers (80%), and credit/debit cards (85%).

Graphical Look

• The slide has a clean and modern design, using a soft color palette.
• A pie chart is used to illustrate online vs. offline shopping, with green and blue segments.
• An illustration of a shopper points at an online store on a laptop screen.
• For digital payments, a bar chart represents the adoption levels of different payment methods.
• Icons of a shopping cart and a payment card symbolize shopping and payments respectively.
• A large illustration of a laptop with a Wi-Fi symbol is placed on a cloud-like background with trees.

The slide is visually appealing with a balanced composition using charts, icons, and soft illustrations. The use of colors and sleek design elements enhances readability and focus on data.

Use Cases

• Presenting market trends in e-commerce and retail.
• Analyzing consumer behavior in digital transactions.
• Demonstrating the adoption of digital payment methods.
• Strategizing marketing plans for digital platforms.