Sales Persona Description Template

Slide Content

The slide is titled "Sales Persona Description Template" and features several sections including profile details, goals & needs, and technology preferences for a sales persona named Paul Brown. The profile details indicate age, gender, income, marital status, personality type, and location. The goals & needs section provides bullet points to add personalized text about the persona's objectives. The technology section showcases icons representing IT & Internet, software, mobile, and social network usage, where one can add specific descriptions or preferences.

Graphical Look

• The slide background is a gradient of blue shades, creating a tranquil and professional atmosphere.
• A large, semi-transparent silhouette of a person's head occupies the left side, with a light bulb icon inside, symbolizing ideas or insights.
• An outlined rectangle with the title "SALES PERSONA" is positioned on the upper left, which pulls focus to the subject.
• The right side of the slide is divided into three main content blocks, each separated by dotted lines, creating a clear visual distinction between sections.
• The top right block contains the personal information of the sales persona, using a clean and readable sans-serif font.
• The middle block outlines "Goals & Needs" with bullet points for custom text entries.
• The bottom block titled "Technology" features faded icons representing different technology categories. These icons are neatly aligned and spaced, allowing for quick visual interpretation of the content.
• Each section header is capitalized and colored in dark blue, giving a sense of structure and importance.

The slide has a clean and modern design, with a good balance of visual elements and text. The color palette and graphical elements work together to convey a professional and engaging presentation.

Use Cases

• Developing marketing strategies by creating detailed customer profiles.
• Training sales teams with persona-based scenarios to improve customer engagement.
• Presenting target audience insights to stakeholders in product development meetings.
• Enhancing understanding of customer behavior during a market segmentation analysis.