MCKINSEY MATRIX ELEMENTS – HARVEST

Slide Content

The slide presents one of the strategic options in the McKinsey Matrix known as 'Harvest'. This option involves three main actions: "consider exit," which implies evaluating the possibility of exiting the market or industry; "avoid/minimize investment," suggesting limiting or reducing further investments in the area; and "your idea," inviting the audience to propose their own strategies within the harvest framework.

Graphical Look

• A large, bold green circle dominates the slide, centered on the left-hand side, featuring a dollar bill icon within it, which is associated with the financial aspect of the harvest strategy.
• A smaller, connected green circle is positioned to the left of the main circle, suggesting a visual link or step in a process.
• Three black bullet points are aligned vertically on the right-hand side, each one offering a concise strategic action item corresponding to the harvest concept.
• A grey vertical line separates the large green circle from the bullet points, providing a clear division between the graphic elements and the text.
• The background color is a light grey, unobtrusive and professional, serving as a neutral backdrop that highlights the green color of the graphical elements. The slide's look is modern and business-like, using a minimalistic design that avoids clutter. The green and grey color scheme is used to create a visual theme that is easy on the eyes and professional.

Use Cases

• To propose a strategic action plan during a business portfolio analysis meeting, especially when discussing underperforming segments or products.
• In a management training on strategic frameworks, to explain the concept of 'Harvest' in the McKinsey Matrix.
• During a board meeting, discussing options for products or business units that no longer align with long-term company targets.
• As part of a financial review presentation, to suggest cost-cutting measures and investment strategies for stakeholders.