MCKINSEY MATRIX – SQUARES

Slide Content

The slide presents the McKinsey Matrix, a framework used for portfolio analysis and strategic management. It uses two axes: "Market attractiveness" and "Business unit strength," which are divided into high, medium, and low categories to form a grid of nine squares. The bottom right square is highlighted in green and labeled "DIVEST/HARVEST," referencing the strategic option specific to business units that fall into this category—usually those with low market attractiveness and high business unit strength, implying they may be ripe for divestiture or harvesting.

Graphical Look

• The background of the slide is a light gray gradient.
• The McKinsey Matrix is depicted as 3x3 grid of squares, occupying most of the slide space.
• Two axes intersect the grid: a vertical axis labeled "Market attractiveness" and a horizontal axis labeled "Business unit strength."
• The labels for "Market attractiveness" and "Business unit strength" are in black, capitalized, and against a white backdrop that extends slightly into the grid area.
• Each square of the grid is shaded in a different tone of gray, with darker tones representing higher levels of attractiveness or strength.
• The bottom right square is distinct, highlighted in a bright green color.
• Inside the highlighted green square, there is a white icon of a door with an arrow, indicating an exit or divestiture.
• Below the icon, the words "DIVEST/HARVEST" are written in large, white, bold font.

The overall look of the slide is clean and minimalist, using a monochromatic color scheme with a pop of green to draw attention to the key area. The use of shades of gray and bold, clear text makes the slide easy to read and understand at a glance.

Use Cases

• To present portfolio analysis results, showing the positioning of different business units.
• For strategic planning meetings, providing guidance on which business units to focus on , grow, or divest.
• During executive board presentations, to explain company strategy based on market conditions and business strengths.
• For investment decision-making discussions, highlighting which areas might be ripe for divestment or reduced investment.