Gap Analysis Icons Set — Market Elements

Slide Content

The PowerPoint slide titled "Gap Analysis Icons Set — Market Elements" illustrates various aspects of market analysis. The slide features a list of concepts: Serviceable Available Market (the segment of the market a business can serve), Current Market Size (the total sales within a market), Serviceable Obtainable Market (the portion of SAM a company can capture), Total Available Market (the overall revenue opportunity), Target, Target Group, Brick and Mortar Stores (traditional street-side shops), Online Store, Omnichannel (a multi-channel sales approach), Technology, Industry, Corrective Actions (steps taken to fix issues), Marketing Process, and Economy.

Graphical Look

• The slide uses a clean and modern design layout.
• Eighteen icons are displayed in a grid pattern, each representing a different market element.
• Icons are simple and outlined, mostly utilizing pie charts, bullseye targets, and store-related symbols.
• Color scheme is mainly blue, with secondary colors being shades of orange and green for target-related icons on the right.
• The title is placed prominently at the top in a larger font size.
• Subtext under the title provides context for the icons.
• The layout is balanced with good use of white space surrounding each icon.
• A large teal wave shape forms the top edge of a dark footer section, which emphasizes the main content.

The overall look is professional and visually engaging, with a well-organized structure that is designed for clarity and ease of understanding.

Use Cases

• Presenting a business strategy or marketing plan to highlight different aspects being analyzed or optimized.
• Facilitating a training session on market analysis, marketing strategies, or business planning.
• Incorporating into a sales pitch to demonstrate an understanding of market dynamics and potential growth areas.
• Using in a report or proposal to visually summarize key market elements that are relevant to the discussion.