INDEX OF FLAT ICONS FOR MCKINSEY MATRIX

Slide Content

The PowerPoint slide is titled "INDEX OF FLAT ICONS FOR MCKINSEY MATRIX" which indicates a collection of icons that correlate with the McKinsey Matrix framework for business analysis. The slide shows three categories of strategic actions: "Invest/Grow," "Select/Hold," and "Divest/Harvest." Under "Invest/Grow," icons represent growth or expansion, like clusters of squares suggesting organization or growth. "Select/Hold" features a hand icon, denoting selection or pause, while "Divest/Harvest" depicts a door half-open, connoting release or cutting off. Another set of grouped icons below represents financial actions with currency symbols, addition signs, and equal signs, emphasizing monetary decisions linked to the strategic directions.

Graphical Look

• The slide has a clean, professional design with a light background and a mix of purple, teal, and orange elements.
• A prominent title is centered at the top in black bold font.
• There are three header sections each with a distinct phrase, "Invest/Grow," "Select/Hold," and "Divest/Harvest," in grey rectangular shapes with a 3D effect to look like tabs.
• Under each header section, there is a set of flat icons, with each icon set corresponding to the strategic category above them.
• Icons are monochromatic, with each set using a different color: purple for "Invest/Grow," teal for "Select/Hold," and orange for "Divest/Harvest."
• The bottom of the slide features a banner with the text "Fully editable" in white over a teal right-arrow-shaped ribbon.
• In the bottom right corner, a call-to-action text encourages viewers to check for more icons on the website, paired with a graphic of a cursor pointer.

The slide uses geometric shapes (rectangles, squares, arrows) and simple flat icons to visually segment and emphasize key concepts. The consistent use of monochromatic icon sets for each category creates a visually harmonious and organized appearance.

Use Cases

• Presenting business strategy options in a corporate meeting, using icons to represent different strategic choices like investment, holding, or divesting.
• Facilitating a workshop where participants need to categorize different business units or projects according to the McKinsey Matrix methodology.
• Creating a training material for management consultants to illustrate the McKinsey Matrix framework with visual aids.
• Enhancing a business plan or investment pitch to visually communicate the proposed strategic directions for various segments of the business.