Recommendations for Digital Marketing

Slide Content

The slide titled "Recommendations for Digital Marketing" presents an overview of suggested actions for website improvements and online campaigns. It lists four recommendations: "Some possible, major recommendation," referring to general yet significant advice; "An improvement for smartphones and tablets," which suggests enhancing mobile compatibility; "Beneficial change in the basket operation and payment options," recommending optimizations in the e-commerce checkout process; and "Well planned online ad campaign," emphasizing the need for strategic advertising efforts. On the right, the slide highlights "Metrics to be improved" such as Sessions, Avg. Session Time, Bounce Rate, Mobile Users, Conversion Rate, Transactions, and New User Accounts, all crucial for evaluating the effectiveness of digital marketing efforts.

Graphical Look

• The slide has a dark navy blue background with white and orange text.
• There is a title text box with the slide title in white, aligned left at the top.
• Four columns of content with icons and text are organized horizontally in the center of the slide.
• Each recommendation is represented by a colorful icon and a short descriptive text in white beneath it.
• A plus sign in an orange circle is placed next to the text of each recommendation, suggesting an addition or positive action.
• On the right side, there is a vertical list titled "Metrics to be improved" with corresponding icons and text.
• Each metric in the list is associated with a distinct icon and is represented in orange and white, aligned on a dark sidebar panel.
• There's a semi-transparent black overlay that extends into the slide from the left, behind the icons in the center section.

The slide has a clean, modern design with high contrast between the text, icons, and the dark background, making the information easily readable. The use of color is minimal but systematic, highlighting key areas of the slide.

Use Cases

• To present a strategic plan for digital marketing improvements during a business or marketing team meeting.
• For use in a webinar or workshop where participants are learning about digital marketing strategies and best practices.
• To provide a visual summary of recommendations in a digital marketing audit report.
• During a sales pitch to clients showcasing how your services can improve their digital marketing metrics and performance.