AIDA Model

Slide Content

The slide introduces the AIDA model, a marketing framework for creating effective advertising and sales strategies. The model is broken down into four stages:

• Attention (represented by a caution icon) suggests capturing the audience's focus.
• Interest (marked with a question mark) involves maintaining their curiosity.
• Desire (indicated by a diamond icon) means creating a want or need for the product or service.
• Action (symbolized by a play button) is the final step, where you drive the consumer to take a specific action.

Graphical Look

• The title "AIDA model" is centered at the top of the slide in a wide grey banner.
• Below the title, there are four colorful horizontal bars, each representing a different stage of the AIDA model.
• Icons are aligned to the left on each bar: teal with a caution triangle for Attention, orange with a question mark for Interest, purple with a diamond for Desire, and green with a play button for Action.
• To the right, there's a light grey text box with a placeholder "Put your description here" and sample bulleted text explaining where to put custom content related to the AIDA model.
• The slide has a flat design with minimal shading, giving it a clean and modern look. The slide has a balanced and straightforward design, with a contrasting color scheme that helps to distinguish each stage of the AIDA model. It's clean, with a professional appearance, suitable for a business context.

Use Cases

• Presenting marketing strategies in a business meeting to explain the customer journey and how to engage potential clients.
• Training new employees on the principles of effective advertising and sales techniques.
• Pitching an advertising campaign to clients by outlining the strategic approach using the AIDA framework.
• Including in educational materials for marketing or business courses to teach the fundamentals of consumer behavior and response.