MARKETING MIX ELEMENTS – PRODUCT (2)

Slide Content

The slide is focused on the product aspect of the marketing mix, specifically on decisions that need to be made regarding the product. It lists four main points: brand name, which pertains to the naming strategy for identification; design, which relates to the aesthetic and functional structure of the product; quality, which ensures customer satisfaction and adherence to standards; and accessories, which are additional items that complement the main product.

Graphical Look

• The left third of the slide features a large, orange rectangle with a darker shadow, giving it a three-dimensional effect that resembles an open book.
• Inside the orange rectangle, there is a white outline icon resembling an open box, symbolizing the "product".
• The majority of the slide is light gray, containing black text for the slide title at the top and items listed on the right.
• Each bullet point starts with a blue bullet, adding visual distinction to the list items.
• The content is laid out cleanly with ample whitespace, ensuring readability.

The overall look of the slide is modern and professional with a simple color scheme. The design employs effective use of space and color to differentiate between slide sections and emphasize the content.

Use Cases

• Presentation of a marketing plan to highlight the key product-related decisions to stakeholders.
• Educational settings for business or marketing students learning about the components of the marketing mix.
• Brainstorming sessions with product development teams to emphasize important aspects of product design.
• Managerial meetings where product strategy and brand positioning are discussed with the aim of refining product offerings.