MARKETING MIX ELEMENTS – PRICE (2)

Slide Content

The slide provides an overview of key price decisions within the marketing mix framework. "Price flexibility" suggests varying pricing based on market demand or customer segment. "Suggested retail price" refers to the price retailers are recommended to sell the product for. "Discounts" involve reducing the standard price to promote sales or reward customers. Lastly, "pricing strategy" encompasses the overall approach taken to setting and adjusting prices for goods and services.

Graphical Look

• The slide is dominated by a large, green-colored, three-dimensional rectangular shape on the left side that resembles an open book or a folded brochure.
• On the open 'face' of the green shape, there's an icon depicting a white price tag with a dollar sign, aligning with the presentation's theme of pricing.
• The right side of the slide is occupied by a light grey text box that contains black-colored bullet points listing the elements of price decisions.
• The slide background is a plain, light grey, harmonizing with the text box for a clean and professional look.
• The slide number "12" is displayed in a smaller font in the lower right-hand corner.

The slide employs a minimalist design with a strong visual element to draw attention to the concept of pricing. The color contrast between the green shape and grey background ensures readability and focus on the text content.

Use Cases

• Used in a marketing presentation to discuss and explain the components of product pricing.
• Featured in a business strategy meeting to outline the pricing model and strategy of a new product or service.
• Incorporated into sales training to educate team members about the importance of pricing flexibility and discounts in customer negotiations.
• Utilized in a competitive analysis report to compare pricing strategies with those of competitors.