CX Strategy – Customer JourneyDigital and Physical Consumer Touchpoints Along the Customer Journey
Customer Experience Management Strategy Processes (PPT Template)
CX Strategy - Customer Journey: Digital and Physical Consumer Touchpoints Along the Customer Journey
This PowerPoint slide provides a visual representation of the customer journey, highlighting the various digital and physical touchpoints that customers interact with throughout their experience with a brand. The slide effectively illustrates the different stages of the customer journey, from awareness to advocacy, and showcases the corresponding touchpoints that influence the customer experience at each stage. This infographic-style slide can be used in business presentations to: Educate stakeholders about the customer journey and its importance in customer experience management; Highlight the various touchpoints that need to be considered when designing and optimizing the customer experience; Serve as a discussion starter for identifying areas of improvement in the customer journey.
What Does This CX Strategy - Customer Journey Slide Include?
- A clear distinction between digital and physical touchpoints using contrasting colors and placement on either side of the slide
- A central, curved pathway representing the customer journey, divided into five stages: Awareness, Consideration, Decision, Retention, and Advocacy
- Outline icon of a map, plan, journey, travel
- Placeholder text boxes for adding customized descriptions or insights related to each stage of the customer journey