Financial Decks

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Customer Lifetime Value (CLV) Formula
from deck Omnichannel Retail Strategy Presentation (PPT Template)

Customer Lifetime Value (CLV) Formula

Slide Content:

  • Customer Lifetime Value (CLV): The total amount of money a customer is expected to spend during their lifetime as a customer.
  • Average Purchase Value: The average amount of money a customer spends per purchase.
  • Average Purchase Frequency: The average number of times a customer makes a purchase in a given period of time.
  • Average Purchase Lifespan: The average length of time a customer is a customer.

Graphical Look:

  • The slide has a simple and clean design, with a white background and black text.
  • The title of the slide is displayed in a large, bold font at the top of the slide.
  • The colors on the slide are blue, orange, and white. This color scheme is professional and easy on the eyes.
  • The slide has black text.

Use Cases

You can use such a slide in a variety of settings, such as:

  • Marketing presentations: To justify marketing investments by showing how much revenue is generated from customer lifetime value.
  • Customer success presentations: To show customers how the company is focused on building long-term relationships and increasing their lifetime value.
  • Investor presentations: To show investors that the company has a sustainable business model and is generating revenue from repeat customers.

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