Customer Journey vs. Customer Touch PointsDigital and Physical Consumer Touchpoints along the Customer Journey
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Customer Experience Management Strategy Processes (PPT Template)
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Customer Journey vs. Customer Touch Points
This PowerPoint slide provides a comprehensive overview of the customer journey and customer touch points, highlighting the differences between these two crucial aspects of customer experience management. The slide effectively illustrates the various stages of the customer journey, from awareness to advocacy, and showcases the corresponding physical and digital touch points that customers interact with along the way. This infographic-style slide is an excellent tool for businesses to visualize and analyze their customer interactions, enabling them to identify key touch points for improvement and optimization.
What Does This Customer Journey vs. Customer Touch Points Slide Include?
- A clear distinction between the customer journey and customer touchpoints, represented by two distinct columns with contrasting colors
- A comprehensive breakdown of the customer journey stages, including awareness, consideration, decision, retention, and advocacy
- A detailed illustration of various physical and digital touchpoints, such as outdoor advertising, blogs, websites, brick-and-mortar stores, e-stores, and newsletters
- A visually appealing layout with a balanced combination of text and graphics, making the information easy to comprehend and retain
