Elements Crucial for a Good Company Website

Slide Content

The slide presents four key elements essential for creating an effective company website: Product Description, Customer's Benefits, Advantages over Competitors, and Quality Assurance. Each element corresponds to one segment of a stylized shipping container graphic, symbolizing the building blocks of a website. Product Description highlights the importance of clearly articulating what is being offered. Customer's Benefits focuses on showcasing the value provided to patrons. Advantages over Competitors encourages differentiation in the market space. Quality Assurance emphasizes the commitment to high standards and reliability.

Graphical Look

• A large crane hook at the top symbolizes the process of constructing or adding elements to something.
• Four stylized shipping container segments depict different components of a website, with each segment in a different bold color: blue, purple, green, and lighter blue.
• Each container segment contains a white icon and text label aligned to the right, representing the four key elements.
• Icons used are a webpage for Product Description, a hand holding coins for Customer's Benefits, a gear with a checkmark for Advantages over Competitors, and a diamond for Quality Assurance.
• A diagonally placed grey banner in the upper right corner contains the text "Usage example fully editable".

The slide has a modern and professional appearance, with brightly colored segments drawing attention to the key elements of a good company website. The use of containers and a crane hook visually conveys the theme of construction or development.

Use Cases

• To educate teams on the fundamental aspects of building or revamping a company's web presence.
• During a marketing strategy presentation, highlighting the areas of focus for website content and design.
• As part of a web development project proposal to potential clients to illustrate what their website could include.
• In a competitive analysis meeting, to discuss how the company’s website can stand out against competitors.