This infographic slide presents customer vs. business goals and objectives. In the awareness stage, the customer expects a solution to his pains and/or needs, while the company's objective is more traffic. In the consideration touchpoint, the customer relies on expected value, and the company is looking forward to generating as many leads as possible. Before making a decision, the client expects access to all resources in order to make a well-informed decision. The business objective is final sales. In the retention stage, the client expects the same treatment, or repetition of the process, and the business expects to retain the customers and build loyal relationships. In the advocacy stage, the customer shares his experience on social media and spreads mouth-to-mouth word, and the company expects feedback.

##Slide infographic description:

Ribbon Banner Vector, Text Blocks, Colorful Infographics, Arrow Vector, Man Icon, Customer Icon, Flat Outline Icons, Puzzle Icon, Value Icon, Access Icon, Repeat Icon, Message on Phone Icon, Eye Retina Icon, At Icon, Handshake Icon, Collaboration Icon, Feedback Icon, Men Interacting Icon, Grey Frames