BCG MATRIX – COLOR VARIATIONS (1):

Slide Content

The slide presents a BCG matrix with colorful icons corresponding to the four categories: Stars, Question Marks, Dogs, and Cows. The star symbol represents products with high market share and growth, indicative of strong potential. Question marks are products with low market share but high market growth, signaling uncertainty and potential for investment. Dogs depict products with low market share and growth, often considered for divestment. Cows, shown as a cow icon, are products with high market share but low growth, typically generating steady cash flow.

Graphical Look

• The slide background is light, which contrasts with the colorful icons and text.
• A 2x2 matrix is featured prominently on the left side of the slide, each quadrant with a different icon.
• The top left quadrant has a blue star icon, representing the 'Stars' category.
• The top right quadrant contains a green question mark icon, symbolizing the 'Question Marks' category.
• The bottom left quadrant shows a purple cow icon, representing the 'Cows' category.
• The bottom right quadrant features an orange dog icon, signifying the 'Dogs' category.
• Bold text labels 'High' and 'Low' are placed at the extremes of the horizontal and vertical axes of the matrix, describing market share and market growth respectively.
• On the right side, there's a titled text box with a dark background, containing bullet points for 'BCG Matrix Analysis description', which are placeholders for custom content.

The slide has a professional look with a clear separation of elements, using color coding and distinctive icons to improve comprehensibility. The matrix is visually balanced with the descriptive text box on the right, creating an easy-to-follow format.

Use Cases

• Presenting product portfolio analysis in a business strategy meeting.
• Discussing investment priorities and resource allocation in a management presentation.
• Explaining market positioning of different products or services during a marketing strategy review.
• Training new employees or business students on the principles of product portfolio management using the BCG matrix model.