Business Transformation
Visualize your strategy with ease
Color Variations of BCG Matrix
from deck
BCG Matrix Product Portfolio Model Diagram (PPT chart icons)
BCG MATRIX – COLOR VARIATIONS
Slide Content
The slide presents a BCG (Boston Consulting Group) Matrix in two color variations, illustrating four types of business units or products: Stars, symbolized by a blue star, representing products with high market growth and high market share; Question Marks, represented by a green question mark, signifying products with high market growth but low market share; Cash Cows, designated by a purple cow icon, for products with low market growth but high market share; Dogs, indicated by an orange dog icon, for products with low market growth and low market share.
Graphical Look
- The slide background is white.
- The title is at the top in bold, black font.
- There are two BCG matrices side by side, each with a different color scheme.
- Both matrices are divided into four quadrants with gradient color backgrounds.
- Each quadrant contains a unique icon (star, question mark, cow, dog) central to the composition.
- Icons are color-coordinated with the quadrant backgrounds.
- Labels such as 'Market growth' and 'Market share' explain the axis of the matrices.
- The left matrix uses a color palette of grey and snippets of bold colors for the icons, giving it a muted look.
- The right matrix has a more vibrant blue background across all quadrants, making the icons within it also blue.
The slide features a clean and modern design with clear visual distinctions between the concepts. The use of gradients and colored icons make the information engaging and easy to understand at a glance.
Use Cases
- To explain portfolio analysis within strategic business planning sessions.
- For product management presentations, detailing the lifecycle of products.
- In marketing presentations that aim to prioritize resource allocation.
- During educational sessions, training new employees about market theory and product positioning.