B2B Target Client – Company Profile Card

Slide Content

The PowerPoint slide titled "B2B Target Client – Company Profile Card" outlines the essential profile elements of a target client in the business-to-business sector. It segments the profile into various attributes including company size, experience, turnover, profit, market sector, and notable qualities like customer retention and profitability increase. Each aspect gives insight into the company, like the small or medium size indicating potential for agility and tailored partnerships or the market sector hinting at industry-specific knowledge. The slide highlights computerization and mobile readiness levels, plus social network use, implying the company's technological engagement.

Graphical Look

• The slide has a dominant blue-green background with white and lighter blue elements for contrast.
• A large, outlined icon of a document on the left with "TARGET CLIENT COMPANY" text above it and a "Company Name" placeholder below.
• A series of icons aligned horizontally to the right of the document each corresponding to different business attributes (pen, magnifying glass, bar chart, gears, and a monitor).
• Pen icon: Represents company size and number of employees.
• Magnifying glass icon: Signifies the company's experience and time on the market.
• Bar chart icon: Indicates the financial attributes of turnover and profit.
• Gears icon: Denotes the market sector and uniqueness features like customer retention.
• Monitor icon: Associated with computerization level.
• Bottom right corner, mobile readiness and social network use depicted with simple square icons and stylized symbols for electronic devices and social platforms.
• Dotted lines are used to divide sections and lead from icons to textual information.

The slide showcases a clean, corporate style with a balance of icons and text, which allows quick scanning of key data. The use of icons adds visual interest and helps categorize information for easy comprehension.

Use Cases

• For presenting potential client company profiles during internal sales strategy meetings.
• In pitches to illustrate the potential fit of services or products with the profiled client to stakeholders or investors.
• To train new sales or marketing team members about the kind of clients to target.
• As part of market analysis reports summarizing prospective clients or partners.