SCRIBBLE OUTLINE AIDA FUNNEL

Slide Content

The PowerPoint slide illustrates the AIDA funnel model which is a hierarchical representation of the stages a potential customer goes through during the sales process. "Attention" is the first stage where the goal is to capture a customer's notice. "Interest" involves maintaining their curiosity and engagement with additional details or benefits. "Desire" is about creating an emotional inclination towards the product or service. Finally, "Action" is where the potential lead is converted into a customer through a purchase or commitment.

Graphical Look

• The slide's title is "SCRIBBLE OUTLINE AIDA FUNNEL" positioned at the top in large black font within a yellow-orange rectangular shape.
• Four downward arrows link consecutive stages of the AIDA funnel.
• Each stage is represented by a horizontal label inside a grey outline of a funnel segment, with a hand-drawn, 'scribble' style.
• The text labels for the stages are "Attention," "Interest," "Desire," and "Action," each in bold black font.
• Beside each funnel segment, there are round icons with a hand-drawn look, corresponding to four colors: orange, blue, purple, and green.
• To the left of the funnel, diagonal lines suggest the narrowing of the funnel stages towards "Action."

The slide has a clean and simple design with a playful hand-drawn aesthetic. The color palette is modest with a focus on grey tones and accented with brightly colored icons which represent each stage, creating a visually engaging diagram.

Use Cases

• To explain the stages of customer engagement in marketing strategy meetings.
• For training new sales staff on customer acquisition and conversion process.
• During pitch presentations to investors or stakeholders to outline marketing approach.
• As part of a workshop activity to brainstorm ways to enhance each stage of the customer journey.